Professor Max Cameron, of the Monash University Accident Research Centre, says research has constantly shown fear appeals don't work. A better investment in road safety is improving road systems, he says, such as lowering speed limits and increasing speed enforcement. Read more: http://www.theage.com.au/national/e...er-40-years-20111202-1obd6.html#ixzz1fPps54Jt So with their tame researchers telling them this why do TAC keep at it? Struggle to see how lower speed limits and more enforcement improves road systems. Can't win them all with these nutters.