from http://www.rubbermag.com/news/050524_04n.html Cypress Semiconductor Corp. (NYSE:CY) today announced that Motion Research has chosen Cypress's WirelessUSB(TM) radio-system-on-a-chip to provide wireless connectivity for its SportVue(TM) MC1, the world's first motorcycle Heads Up Display (HUD). The MC1 is an easy-to-install device, mounted onto motorcycle helmets, that displays real-time information inside a driver's visor. With the advent of the low-cost SportVue MC1, what was previously only accessible to military and sci-fi pilots is now available to everyday riders. "The backbone of the MC1 is its ability to relay crucial information, such as speed, RPM and gearing, from the bike to the helmet instantaneously," said Dominic Dobson, President and Founder of Motion Research. "WirelessUSB gave us the ability to do so without encountering interference from the simultaneous use of mobile phones or two-way radios. It's easier and faster to read this information from your helmet display while traveling at high speed than continually glancing down at the instrument cluster." Cypress's WirelessUSB system provides transparent wireless connectivity to the user as well as the designer. Solutions based on WirelessUSB combine robust performance, interference immunity and ease of use. "Motion Research has taken the first step in bridging the gap between Top Gun and reality," said Deepak Sharma, senior product marketing manager in Cypress's Computation and Consumer Division. "SportVue offers users a thrilling experience, and provides performance advantages. Cypress is pleased that WirelessUSB removes installation hassles, which have previously plagued Bluetooth headsets." SportVue is a fun and functional performance accessory designed to enhance the sports enthusiast's experience by displaying real-time vital information with minimal distraction. In addition to the SportVue MC1, Motion Research's motorcycle HUD accessory, Motion Research has been working with original equipment manufacturers (OEMs) and value added resellers (VARs) to integrate SportVue HUD into a variety of other products. For more information on SportVue, go to www.sportvue.com.