Recently, I came across an article about an acquaintance who gained some public prominence over the years that she developed herself in the startup sphere. Evidently, her business eventually had to wrap up operations. Nikki Durkin goes into painful detail to retell the ordeal here: https://medium.com/p/c5d64b3ae96b Although I have always been subject to the laws of cash-flow and vigorously avoided pitching for funding out of the fear that we would fall into the "runway" trap where the business rapidly runs out of capital without the revenue to support growth, the emotional journey deeply mirrored my own one. When I had to work 3 different jobs at various bars to pay the bills and drove myself into the ground with 60-80 hour work weeks with no pay, I have to admit things looked pretty dismal. In spite of this, each time I was asked about how things were going I felt compelled to answer with something along the lines of "things are going great!" And I would rattle off a few superfluous reasons as to why. Nikki highlights a very big gap in the entrepreneurial literature. Most businesses that are started fail. They fcuk up, they die. We celebrate failure as a cultural value and grit as a virtue of the entrepreneur but it is all smoke and mirrors when it comes to hearing about how things are actually going. I can only offer my own justifications and understanding from my experiences: No one gives a shit. Harsh, yes. But really, other than your friends and family people aren't worried about your welfare. Your decisions represent the deepest, darkest fears of human inadequacy. I'm sure hearing about someone who went out to "build their dreams" and failed gives you a big fat sigh of relief as you collect your weekly pay check. "See, it is risky, I was smart, I stayed put - I'm safe." You will hear yourself muttering. Most of our communications are projections of our own fears and anxieties, for entrepreneurs to tell people that business is a challenge won't get the response that the embattled, lonely business owner is hoping for. Whenever I have been down and out, and confided in my closest friends I would get support but never understanding. Failure is embarrassing, we shy away from it. Let's not sugar coat it, failure sucks. To compound this, people love to be right and the vast majority of the population will never attempt to create something valuable that stands to shift the world in a meaningful way. When you embark on your mission, you make a covenant with yourself, victory or defeat, this is your war to fight and there aren't many allies who will understand why you do what you do. If you lose - There will be no parades or victory parties, just you lying in a pool of crushed emotional fodder... And who the hell wants to tell anyone about that?