Today, while a mate was getting a new tyre fitted, we browsed the shops in Ringwood. More specifically, we were looking at helmets. One store had a brand of helment, "Box" on sale for around $90. On the rack above it were some Shoeis and Arais which were priced at around the $900 mark. Now, given that both lids have to comply with the same standard, where is the extra $800 value in the Shoeis, Arais, etc.? Do they comply with an even higher standard than AS1698? Or is it in the superior quality, whisper quiet, hi-tech ventilation, super comfortable features that you could reasonably expect from a helmet costing nearly $800 or 10 times more? The AGVs (which I own), seemed more reasonably priced at around the $350 mark. And the only reason that I own an AGV is that it's the only lid that I could wear comfortably. I feel for those with a "Shoei head" who may be stuck forking out a good deal more just so that they can get a helmet that is a comfortable fit for them.