What attributes make a good motorcycle safety ad? Let me get you started. - The entire riding demographic is treated respectfully and is not demonised. - The ad talks to the risk of an activity not generalising across all riders. - If directed at a segment of riders, that is clearly indicated. - The ad represents physical reality - The ad is realistic - The ad uses statistics honestly - The ad speaks to driver awareness and their shared responsibility etc etc.... Give us more. Perhaps dig up the Mick Doohan, MCCofNSW and "Think UK" ad's and answer what makes them so good?