Some riders dislike the term VRU becuase it doesn't describe the experience of riding a motorcycle at all. Riding is far from a passive experience and we're proactively managing risks and making many decisions throughout the ride. Vulnerable Road User describes a class of road users that don't have passive protection around them to separate them from the road environment. Calling a spade a spade, riders fit into that class, however the term immediately biases any perceptions non riders have about motorcycling. So, if you could get a new term/word into the road safety lexicon for the motorcycling demographic, what would it be?