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N/A | National The UK/Bedfordshire ‘Take Another Look (SMIDSY)’ Motorcycle Safety Campaign and Analysis

Discussion in 'Politics, Laws, Government & Insurance' started by Maurice Blackburn, Feb 29, 2012.

  1. We came across this today and would be interested to hear what your thoughts are.

    Central Bedfordshire Council ran a "Sorry Mate I Didn’t See you (SMIDSY) campaign" from May 2011 with the aim "to encourage drivers to be aware of motorcyclists on the roads and to ‘take another look’, with the goal to reduce motorcycle casualties on Central Bedfordshire roads".

    This is this website for the campaign: http://www.seeingbikers.com/ and this feedback - An Evaluation of a Road Safety Campaign in Central Bedfordshire: Take Another Look (SMIDSY) Campaign http://www.tap.iht.org/objects_store/201201/SMIDSY%20January%202012.pdf - was published in Jan 2012.

    If TAC were to carry the torch on this (a big if, granted) what lessons would/should/could they draw from it?
  2. The TAC can kiss my furry bottom. I want to see gaol time for drivers who kill riders with their cars. I think it's the only way to impress upon them they have a duty of care and share the responsibility of protecting our lives.