"Babe, Can you get some milk on the way home?" "Sure thing, see you soon". So I pull into the new East Village shopping centre. "This wont take long". Of course the supermarket is at the other end so you have to walk past every single shop to get your one thing. By the time I get to Coles in all heavy winter gear and stiff boots not designed for walking more than 50m I'm breaking out in a fierce sweat like Ive just been running a marathon. As I enter Coles I think "where's the milk." Oh yeah back corner. Then as I pass the rows of quinoa and organic spelt bread it dawns on me how delibrate the shopping centre is set up to make you walk past everything to get the most commonly bought single item. Absolute bastardry.