Well I've only been riding for the better part of six months now. Written off one bike (at 30kmph) and now onto my second, which is an amazing two wheeled machine! One thing I've been doing, is talking to my family and friends, about my encounters and near misses. One thing I believe has opened their eyes. My missus looks for motorbikes now, she previously didn't, but she completely away of them while driving. This is probably because I scared her with the stories of cars merging into my line and stories like that. Not horror stories, but stories where you simply waved to the driver who almost wiped you off the road. Give them stories on how drivers could have improved in each situation, and it almost always comes down to taking their time and looking before acting. Anyhow, I believe it works, and people should try it. If it makes 10 people more conscious of bikes, then you've done a job well done. Cheers.