I think I just heard the new TAC ad on 3AW a few minutes ago. Sounds like their next campaign has started. The catch phrase they are using is "Slowing down won't kill you." I've seen that sign on billboards all over Vic, and to be honest - sure looks like they haven't been listening to everything that riders are telling them about the real truth behind their speed myth as it relates to motorcycles. See the TAC Facebook site and comments left about their last media release. Just telling us to slow down is the worst "motherhood statement" that they could have chosen.