Saw an add on TV last night for small Suzuki car. It started with a 'busa rolling through the twisties, moving to a close up of the rider in the helmet. Cue the transformer type special effects and now he is driving the new sedan. The tag line was something like "from the maker of the mighty Hayabusa comes the sporty Kizashi" So it appears that Suzuki's focus groups and test marketing has revealed that potential buyers of this car identify with us. At first I thought they were just being a bit lazy, and drawing a tenuous performance link between the two vehicles, but the focus on the rider's / driver's face and reactions made it clear that the links were designed to be emotional responses. So, will it work? Or is the target market of the small car industry still terrified of us? Will 'busa riders be lining up to buy the new Kizashi?