Found this on the Advertising Standards Board website DESCRIPTION OF THE ADVERTISEMENT This television advertisement emaphasises Woolworths as the Fresh Food people and depicts scenarios where, if one could, one would grow their own fresh food, but in situations where it is not possible, Woolworths can do it for you. Scenarios include a little boy trying to grow an avocado from a pip, a young girl retrieving eggs from a hen house, a man and his daughter fishing from a runabout, a family collecting shellfish from a beach, and a woman offering home-grown vegetables/herbs to her neighbour. THE COMPLAINT A sample of comments which the complainant/s made regarding this advertisement included thefollowing: We found the ad offensive, and humiliating for the little girl, because at the end of the ad, as she is running away from the chickens, blood can be seen between her legs, as though she has her period. We found this highly inappropriate for an ad with the emphasis on young children. THE ADVERTISER’S RESPONSE Comments which the advertiser made in response to the complaint/s regarding this advertisement included the following: There is no "blood" - what the complainant appears to have seen is a "flash" of the 'red neck" of the chasing chicken. Thankfully the board dismissed it.