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News Royal Enfield To Release One New Bike Each Year

Discussion in 'Motorcycling News' started by NetriderBot, Jun 24, 2015.

  1. #1 NetriderBot, Jun 24, 2015
    Last edited by a moderator: Jun 24, 2015
    It may not be at the level that Yamaha releases new machines, but Royal Enfield is going to do its best to expand their product range – at least for the next three years. In an interview with the Economic Times of India, CEO of Eichar Motors (RE’s parent company) Siddhartha Lal stated that the Indian motorcycle manufacturer will release one brand new bike each year until at least 2018.

    One of these bikes will no doubt be the previously spotted Royal Enfield Himalayan. A number of new engines are rumored to be under development by Royal Enfield as well which will no doubt end up in these new machines.

    Lal stated that “We will keep it between 250-750 cc approximately. Where we are, we will remain in that. You can expect one big product every year, in the next 3- 5 years. The last new product that we launched is in 2013 and the next one will be probably 2016. In three years we will launch a full new product.”

    Royal Enfield has been heavily increasing its capacity to meet a backlog of orders which is now down to five months. Annual capacity was 20,000 motorcycles last year and will have increased to 50,000 by the end of the year to help with overseas expansion.


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  2. Could this be the beginning of the disposable bike? Ride it for a year and then sell it to Sims.