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Roadbikes head surging market as Yamaha grabs pole position

Discussion in 'Bike Reviews, Questions and Suggestions' started by Justus, Sep 15, 2007.

  1. Roadbikes head surging market as Yamaha
    grabs pole position

    Sales figures for the first four months of 2007 show that the
    Australian motorcycle market is continuing its upward surge,
    fuelles by major growth in the roadbike sector.

    The January 1 to April 30 retail figures, released by the Federal
    Cahmber of Automotive Industries (FCAI), show that 38,331
    motorcycles, scooters and ATV's have passes into the hands of
    new owners - an increas of 6251 or 20.5% over the same period
    in 2006.

    In 2006 the combined motorcycle, scooter & ATV market grew
    for the 4th year in a row, hitting a record of 119,210 - an increase
    of 16,969 or 16.6% on the previous record set in 2005. The
    early 2007 figures suggest another record year is on the way.

    Most of the 200 growth year-to-date has been in the roadbike
    market, which has lept 3753 to sales of 14,001, up 36.6%
    compared with the same period last year.

    'These results are a continuation of the growth of the last few
    years and reflect an increasing trend towards the fuel efficiency
    and convenience of motorcycles and scooters,'
    said FCAI Chief
    Executive Peter Sturrock.

    'The sustained growth has also resulted from the growing
    diversity of available models that allows more buyers to find
    the right bikes for their needs.'

    The major contributors to the growth of the roadbike market are
    cruisers and sportsbikes. Cruisers account for 31.1% of the total
    roadbike market year-to-date, while sportsbikes have grabbed
    20.3% of the market.

    The scooter boom of the last few years have continued in 2007,
    with sales rising 19.9% to the end of April.

    Following the launch of several new models last September,
    Yamaha (13.2%) have moves into 2nd place in the scooter
    segment behind market leader Bolwell (17.7%). Bug scooters
    sits in 3rd with 13.2% market share, followed by Vespa (11.3%),
    & Honda (10.6%).

    Total off-road motorcycle sales was enought to make it the
    largest market segment. The strongest off-road sector is the
    enduro four-stroke category, followed by four-stroke motorcross
    bikes and minibikes.

    YAMAHA increased its total sales by 27.2% to capture No.1
    position with 23.8% market share over Honda. The latter
    achieved total sales to claim 23.2% of the total market.

    Suzuki was the 3rd top-selling brand (11.8%) followed by
    Kawasaki (8.3%) and a fast-growing Harley-Davidson (5.6%)

    Harley-Davidson, which grew 30.4% compared with the same
    period in 2006, was 2nd in total roadbike sales behind Honda,
    but ahead of Suzuki, Yamaha and Kawasaki.


    Source: Glass's Guide Motorcycles Aug-Oct 2007
  2. I like Yamaha. :)