This is something that I hope get's picked up down here in Vic. And that it get's raised in relation to the Maurice Blackburn media release that went out today. In 2010 the MRA(Vic) endorsed this campaign in a meeting in Geelong to John Thompson – Senior Manager – Road Safety & Marketing, Phil Reed – Executive Manager Community Relations and Janet Dore – Chief Executive Officer. We were rebuked that this commercial was not remembered as well as the TAC "The Ride" commercial therefore they did not consider it as successful. In a further meeting we were also told that they did not think it was appropriate to have motorsport heros lead their campaigns as this sent the wrong message. Even though the TAC sponsor the Formula 1 and Moto GPs.