http://www.smh.com.au/national/poorer-pay-more-for-maccas-20090226-8ikt.html Seems like this is generating a bit of hoo-ha. I am not sure why this is such an issue. They are enacting this demand pricing because of the high turnover in poorer areas, therefore people in those areas eat more of this stuff. I wonder if any relationship could be found between educational levels (ability to recognise that Maccas is trash or not), obesity (as a result of not being able to recognise Maccas is trash) and the socio-economic status of particular suburbs. I don't think it is such a big deal. If people are charged more, less people will eat it and there is potentially a positive health outcome. There is a slight equity issue there, but this is a luxury good, not a necessity. I'm with Maccas on this. I think a tragedy would be if growers / supermarkets were to increase the price of fruit and vegetables.