http://www.portsmouth.co.uk/newshome/New-bike-scheme-to-help.6659848.jp New bike scheme to help cut road deaths Published Date:14 December 2010 The fire service has introduced a new scheme to try to reduce the number of motorcycle road deaths. Police statistics show 28 per cent of road deaths in Hampshire involved motorcyclists, eight per cent above the national average. The new initiative, dubbed RideSMART, aims to raise awareness of motorcycle safety through Skills, Maintenance, Awareness, Respect and Tailoring. Hampshire Fire and Rescue Service is promoting the use of protective clothing, increasing the skills levels of riders, and a rider information card to keep inside their helmets. A RideSMART bike promoting the scheme will be travelling around the region. Station manager for road safety at Eastleigh, Clyde Evans said: 'The RideSMART bike is designed for education and prevention and it is not a response vehicle for use at incidents. The new bike will be out and about to raise awareness of RideSMART at places across the county such as schools, colleges, public events and popular motor biking haunts.' Local dealer Destination Triumph in Fareham is backing the scheme. - - - - - 28%!!! I know comparing countries is fraught with potential flaws, but it makes Victoria's 12- 14% look positively amazing. I'm wondering what the tailoring part of the SMART approach means - probably riding for the conditions maybe? It seems like a good approach from the little said about it in the article. It's nice to read about concerned authorities who don't dive onto the enforcement lever as a kneejerk reaction.