So lets imagine I'm a motorcycle designer. I spend years developing a new bike. It comes out looking shmick and riding like a dream. Painstaking thought went into every corner and panel. Then I give the thing over to the marketing department and they have to name the thing. "Hey Bob, grab the scrabble bag!" "V-T-R" "You wanna try again, see if we can grab some letters that make sence" "Nah fcuk it" Every other thing on the planet that gets sold they usually make some effort to pick a combination of vowels and consonants that makes a word. With cars they are general awful. I saw a "Tribute" today and had visions of it being rolled into a volcano to save some island folk. I don't really care, it does make it a little difficult for people like me to remember the names of bikes, but I am more curious if there is some expert marketing theory behind the complete lack of basic literacy in naming bikes?