ive never been a fan of marketing, i think its wrong [there are exceptions]. its because of marketing that poker machines have an addictive sent spray periodically above the poker machines. that's low! anywho i was in david jones the other day cause i need to buy replacement sofa. the salesman said 'you get 20% cash back on this sofa but u have to spend it in the store' the 20% that i would have had to spend 'my so called gift' would have been over a thousand if i bought the sofa. the problem i have with this arrangement is that its pure greed dressed up as generosity [the usual marketing way]. i turned to the salesman and said 'i get that im the one paying for the cash back, i do get that, i dont need anything more, the sofa is the last item on my list. can i please just buy a sofa?' 'no, im sorry, the cash back is compulsary to all purchases over $100' 'i just want to buy a sofa and that's all, i wont be spending over $1000 on things i dont need just to get you to sell me a sofa' 'no mamm, sorry, the sofa comes with the cash back only' a person walking into david jones and buying a sofa was not enough for them. they say no to that sale. 'oh no, we want more, you're going to have spend up big if you want to buy a sofa'. the sofa was held at a bloody ransom! that's not how you treat your customers. that's utter greed. i wont be walking in there again no matter how many thousands im willing to spend, its not going to be enough for them, they're always going to want more shopping out of me than i intend when i walk in the door. there are much better ways to do that. target sell books at cost to get you in and they hope you see something you like and buy it. no ransom there. the sadest part about this kind of marking is that there are people who fall for it. does that make it justified?