im gonna chuck this out there and it'll be interesting to get your opinions......I understand that it will vary from rider to rider. Poeple love to ride for whatever reason, be it the thrill of the open road, as cheap mode of transport, the freedom, or the image. How important is the latter....I mean, I see motorbike "riders" who spend more time in cafe's with their bikes parked on the footpath than riding them....and not to pigeon hole any body coz I'll sip latte's any day of the week. But at what point does it just become an issue of: Blokes/Ladies with enough money to buy the flashiest bike, in order to parade down busy streets sporting their uber-expensive jackets, with helmets in hand so that they can simply BE SEEN........ Image is a part of it...I get it ....is it everything??