Welcome to Netrider ... Connecting Riders!

Interested in talking motorbikes with a terrific community of riders?
Signup (it's quick and free) to join the discussions and access the full suite of tools and information that Netrider has to offer.

News Ducati Sales Up 22% In First Half 2015 Thanks To Scrambler

Discussion in 'Motorcycling News' started by NetriderBot, Jul 4, 2015.

  1. Ducati has announced a massive increase in sales for the first half of 2015 of 22%, leading to all-time record sales of 32,600 bikes worldwide. The biggest contributor to that figure is unsurprisingly the success of the all new Ducati Scrambler – over 9,000 units of the retro bike were sold in the first six months of 2015.

    That accounts for over 25% of total sales by Ducati – a staggering amount for a machine that didn’t exist last year. Other models making up the bulk of the sales figures included 4,700 of the Multistrada 1200, 3,700 Monster 821 and over 3,000 Panigale, not to mention good sales figures for the Diavel, 899 Panigale, Hypermotard and Monster 1200.

    Growth was observed in all countries. Performance during the first six months of 2015 confirms the USA as Ducati’s leading market with sales rising about 10%. The biggest percentage increase was recorded in Italy (+51%), followed by Spain (+38%), the UK (+36%), Germany (+24%) and France (+23%).

    There would appear to be a bit of sales cannibalization happening with the Scrambler because if its figures were removed, total sales for Ducati would have been down for the year to date. It’s likely that some buyers are choosing the new Scrambler over perhaps the 821 Monster.

    But the Scrambler is here to stay and it will continue to be a massive driving force for Ducati. Just this week, Ducati opened a dedicated showroom for the Scrambler in Padua, Italy. All four versions of the bike, along with accessories and apparel from the wide Ducati Scrambler range are available.

    [​IMG] [​IMG] [​IMG]

    Continue reading...
  2. It was seeing pics of the Scrambler that got me back onto a bike....I dont have one yet but it's only a matter of time :)
  3. Haven't seen one out in the wild yet. Don't even know if the dealers here have any models save for the 'Icon' either. Apparently Ducati can't keep up with demand.
  4. Yeah I really do like the Scrambler, hate their marketing campaign though. Also all these cool looking bikes seem to have just not enough oomph for me.

    What I really want is the MT09 power plant in the Ducati Scrambler.
    • Agree Agree x 1
  5. I'll get a very quick overnight hoon on one of these in a couple of weeks. Right with you Barters81, that was one fcuking horrible hipster bullshit ad campaign!
  6. I think the Scrambler may be the saviour of motorcycling.
    Here's why - it appeals to hipsters. Hipsters overwhelmingly control government policy, mostly because they work in the public service.
    Look at how road policy is now cycle-centric. That's all down to hipsters on their fixies.
    When all the hipsters buy Scramblers, they'll change government attitudes to motorcycles. Sometimes you have to win ugly.
    • Like Like x 1
    • Agree Agree x 1
    • Funny Funny x 1
  7. I saw one in Haberfield this morning stunning looking bike in the photos and it looks even better on the road.
  8. Apparently a 1200 version of the scrambler in the works.

    Tha would e very very interesting.
  9. A 1200 scrambler? That would be awesome, as long as they managed to keep the weight about the same.
    A little googling suggests they're considering a 500 too, that would be a great bike to learn on.
  10. Since the Scrambler is basically a 796 Monster that's been shopping at Vinnies, it seems to suggest that maybe with the 821 Ducati had drifted too far away from what made the Monster (especially the lower-end models) so great. Or maybe they did that deliberately, to make room in the range for the Scrambler. I dunno.

    There's no way they could keep a 1200 Scrambler to the same weight as the 796 though. IIRC the 796 already has a small airbox to fit within the package and styling, so the added bulk from the bigger water-cooled 1200 motor would be even more of a challenge unless they embiggen the frame.