Firstly, no I'm not comparing the Hyos with the Ducati 999. I've had some interest the 999 of late but can't help noticing the front end similarity with the Hyos. This is a deal breaker for me. However it got me thinking. Would other prospective buyers harbour similar views? Given that consumers value purchases through perception isn't Hyosung damaging Ducati's intellectual property? Regards perception consider, for example, iPhones. Technologically inferior to Android yet manages greater sales turnover. Irrational behaviour explainable only through perception. Specifically 'iPhones are cool therefore I must have one'. Conversely consumer perception of Hyosung is generally negative. Thus is there not a possibility of this perception 'flowing-on' to the Ducati 999? Would this be grounds for Ducati to sue? I understand that the 999 is no longer in production but it is one of few later model Ducati's within my price range. Excluding the Monster of course. Hyodung's ruined it for me.