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Do you want Supercheap to deal in motorcycle accessories?

Discussion in 'General Motorcycling Discussion' started by Cowboy1600, Oct 8, 2005.

  1. An online petition asking for Supercheap Auto to deal in accessories for motorcycles. Doubt it will actually have any affect, but you never know your luck.


    Edit: dont use the "back" button after you've submitted your response. It will submit everything again and you will show up twice (as I've demonstrated).
  2. I wonder if it would be more achievable to petition Repco as I understand that they recently purchased Macleod Accessories from Alesco. :?:
    Although I have heard of rumours of some sort of coalition/merger between Repco and Supercheap in the wings.
  3. Maybe, but you just never know. If you would like to see it happen I say sign it. Maybe someone can start one for Repco.
  4. I'll sign the SuperCheap one. :D
  5. Online petition, eh?

    Talking about it on here has more chance of making it happen...
  6. Probably, but you just never know who might end up seeing the petition.
  7. As for buying parts i don't care where i buy them as long as they don't cost a fortune.
    It's about time the bike shops had some competition from the likes of Supercheap and Repco, both companies should be approached.
  8. Then start your own parts business and sell for less.

    Do the homework then come back and tell us all how much capital you will need to set up, 1, 2, 20, 50 stores nationwide.
  9. Is that like life being just like a box of chocolates in how you never know what you're gonna get?

    Is there a belief out there that major corporations and government departments have staff assigned to monitor this sort of thing and take it as an input to their strategising?

    Quite apart from that, what would be gained by an outfit like Supercheap starting to stock bike parts and accessories? Is there demand out there for brakepads which cost 10% less and wear out 50% faster?

    Most outlets of less-downmarket chains than Supercheap stock bike oil, bike covers, bike sparkplugs and most other consumables... bikeshops sell it all cheaper, provided you know to laugh off the price on the sticker.

    Batteries, you get from a battery shop.

    A lot of parts like fuel pumps, thermostats, coolant temp senders are generic, and cross-compatible between cars and bikes (from memory, a VR-VS Commodore fuel pump is the same as the one used in R259-engined BMW's, or something such), and the situation of identical parts costing three times as much if they come in a box stamped with the vehicle manufacturer's name as opposed to the part manufacturer's is common to both the car and bike worlds. Upshot being, if you want an alternative to paying dealer markups for "genuine" bike parts, car parts shops already provide that, by selling you the generically-labelled part.
  10. Suppose it can't hurt. Maybe it might give some of the bike shops a bit of incentive not to be so resiliant with their prices.

    Any competition is good competition, its only gonna benefit us.
  11. I imagine a lot more capital than stores who already have a name in the auto parts business, and storefronts nation-wide. ;)
  12. guys, its not the bike shops that are the problem with prices, it is the wholesaler supplier that charge,

    i know how much mike at ocd pays for his parts and i know how much he sells tham for and after all the running around and phonecalls and just the cost of having the bloody door open and the lights on the profit aint exactly enormous.

    as vic said, you try opening a shop and selling for less and see how long the bank manager stays happy with you

    and you dont understand the grief you have to go to just to get the parts, one of mikes customers wanted a blue flame exhaust for his bike (the model was only availiable in the uk) mike orders it and after three weeks of piss farting around by the suppliers and about $100 worth of phonecalls to the uk mike finally gets the can,

    and still sells it for the origional price (taking quite a large loss i might add) and why does he do this, because like any small business he understands that he needs to keep his customer base

    and now for the moral of the story.

    so, just becase you are tight arsed bastards who have no fuggin idea how much it costs to supply a service like selling bike parts and think they should be delivered into your greedy little hands free of charge you want repco / supercheap to sell bike parts (that will be of shit quality and last about as long as it takes to type this bloody post) so you can pay even less for the stuff you buy.

    wake up and smell the coffee guys, if you sign this pettition you are doing yourselvs a mis-service
  13. hmmm, well i'm not going to start donating money to bike stores as charity cases just yet, the chiodo boys of peter stevens seem to of done alright for themselves in the business. a friend of mine did some work on one of their houses for them and from the look of their property he deemed they weren't having trouble putting food on the table :wink:
  14. No, not at all. But as I said, you just never know.
  15. Why do you think they have the problem? Cause when they call up the importer of EBC brake pads and place an order, its for 1 set of x type, 2 sets of y type etc. When Supercheap calls up they order 100 sets of x type and 200 sets of y type. Guess what? they get a huge discount for buying in bulk, which is then passed onto the consumer.
  16. Because the likes of super cheap or Repco could have the experience and buying persuasive power to ensure that they don't spend $100 calling the UK to ensure it gets here .. and thus offer it cheaper. The end consumer demands efficient practices, and the experience large scale business can demand it from the supplier too.
  17. Yes, because it's not like volume discounts apply_across_product lines.

    Ummm, you sound like you need to familiarise yourself with the concept of a "buying group".

    Either that, or you really need to explain to me why Supercheap, should they get in on the game, would start buying up stock in volumes 100 times greater than the bikeshops. Will there, all of a sudden, be 100 times more riders and bikes on the road to buy all this stuff?
  18. That is something a large chain would most likely achieve by giving the finicky customer a simple, "Don't carry it, mate"... "What, not at all?"... "Nah."

    This guy was after a particular model of Blue Flame exhaust, and he sourced it from a specialist accessory shop.

    If a turbo-four enthusiast wants a particular Nismo 3" cat-back exhaust, or a set of race-spec shocks, does he, at present, go to a chain autoparts store to get them, or does he go to some hole-in-the-wall fulli-sik shop?

    For that to work, the supplier has to also be able to play the volume game. A workshop in the UK turning out 30 mufflers a day is a different type of player to a brakepad or oil filter factory in Indonesia turning out 30,000 units a day.

    "Sell to us at this price, and we'll buy 5,000 units."
    "That sounds great. Can you wait a year and a half?"

    Ultimately, the secret of Supercheap's success when it comes to parts is simple; they sell schjit.

    Instead of Recaro seats, they carry Recaro seat covers.
    They don't stock OZ forged aluminium rims, but they can sell you a set of shiny hubcaps which spin round and round even after you've brought your car to a stop.
    They don't sell 4-2-1 titanium headers, but they do have purple-anodised tips for the stock muffler; only $14.95.

    The stuff we're talking about being awkward and expensive to get is high-end and obscure. Even now, once you get beyond brakepads and oil and air filters, Supercheap stock stuff like gasket kits, fuel pumps and clutches for Falcons, Commodores, Camrys and Magnas; that's it. You drive something exotic like my N15 Pulsar, say, it's either a three day wait for them to get it in, or a walk down the block to the Auto Pro franchise, where they have the stuff in stock.
  19. Scale of economics

    Its not that these stores get the product that much cheaper than the smaller shops. The bigger chains work on the belief of stack it high let it fly mentality :shock: . They (Supercheap) IMHO would not get the unit cost down a further 20% say. Between 5-10% and 5-7% would be more probable IMHO.

    When you take into acount the reduced cost that Super would sell it for the same/similiar net profit is realized.

    Then this brings us back to the scale of economics. The market share is not huge, so if they were to take 20% of the market share (and 20% WOULD be a fancifull figure IMHO) then the cost for set up may not be so lucrative in the first place IMHO.

    Then you have the problem of Super having to hold at thier warehouse all these units you mention that they have to pay for in full :shock: up front (well within 30 days). Then it starts to cost them money :shock: . Then Super has the additional costs of storage, inventory control and delivery :D .

    When it starts to get brocken down the profit margin and set up costs seem to diminish further IMHO.

    It amazes me that people think and believe that large turnover places like Bunnings/Super etc recieve truckloads of discount. When you are in the know and you you know exactly what they recieve off products then you start to understand the afforementioned phylosophy of "Stack it High and Let it Fly" mentality comes to the fore, to produce turnover.

    Will it ever happen who knows.

    Cheers 8)
  20. And you forget to mention Mouth :shock: sure they save themselves $100 making a phone call that COULD have been by email :shock: but these companies PAY to have staff within thier particular departments that act as purchasing officers :shock: so yes they save a $100 bucks then cough up $50k in wages that need to be recouped :shock: via the group in fees.

    Cheers 8)