Why all the hate/jealousy from the media? He's a young, Aussie tennis prodigy who, according to his record breaking or equaling achievements when compared to the likes of Federer and Nadal, is on the path to becoming the next dominant world number one and not to mention, very, very rich. Personally, I love his on court antics and performances, it's good television and he's passionate and he's bloody good at what he does! On the other hand, this publicity is great for the PR firms that may collaborate with him in the future, boosting his profile, sponsorship deals and so forth. The media is prolly being a bit tough on him. Not every human being alive is a role model and certainly not at every stage in their life. He's young, give him a break.