QUIRKY punk rock and hip-hop ring tones will warn drivers not to answer their mobile phones while behind the wheel as part of a new road-safety campaign targeting driver distractions. The gimmick ring tones will be launched today as statistics reveal that poor concentration accounts for almost a third of all road crash deaths and serious injuries in WA - with mobile phones considered the single biggest distraction. Road Safety Minister Rob Johnson said the $900,000 safety initiative, funded by the Road Trauma Trust Fund, urged drivers to download the ring tones with lyrics "Don't pick me up if you're driving" and "Distracted drivers are dangerous" to discourage answering calls mid-journey. more here... What a total waste of money - only those people who wouldn't answer the phone in the first place are going to bother uploading these as ring-tones. Do these people really believe that the average mobile-phone using bogan is a)going to load the ring tone in the first place and b) change their habits because of it.