We've all seen them. The obnoxious billboards telling us all how dangerous it is to ride on 2 wheels, how our risk of injury is 38 times more likely than in a car, and the ad that only points out poor rider behaviour causing accidents not drivers. This advertising does absolutely nothing to make me want to ride more cautiously or think about the risks involved. I really fail to see how telling me the chances of getting maimed or killed is significantly higher than a car is constructive to a riders safety? Why aren't the campaigns focused on positive reinforcement ie: endorsing lessons, promoting driver awareness for bikes, and treating us as actual road users instead of reckless hoons who maim themselves. Looking at a poster of someone with half the skin missing off their back telling me to wear the right gear is absolutely idiotic. Not only do the large majority do this anyway, but a $5000 leather suit doesn't save you from some moron in a Volvo cutting you off and forcing you off the road into the a tree. It should read "38 times more likely to be maimed by incompetent drivers.". Humans are renowned for having the attitude of ''it wont happen to me''. Why not tackle the attitudes that lead to incidents rather than jumping to the end result and showing ads where motoryclists get cleaned up by 4WD's like the one that has been on recently. For those of you that know the ad, the way he came off is ridiculous anyway. An overtake leads to the bike doing a forward flip and landing in front of a car. Even the scenarios are bullshit. I get the feeling the TAC and most road users view us as a hinderance. Little do they know that its as much THEIR responsibility to ensure our safety as it is ours. Where are the billboards educating drivers on road awareness, and respect for riders as legitimate road users. It just seems so ridiculous. What motive does the TAC have to reinforce how dangerous the sport is, if you really think about it its very much a subtle way of them putting the responsibility and onus on us, and if we kill ourselves i can imagine them having the attitude of "they were warned". Not with drivers though, its always alcohol or speed thats blamed, not plain incompetence. I've seen drunk drivers driving better than some middle aged women, no wonder we have a higher chance of injury. Is it just me or does anyone else feel the same? Cops are worse, i copped a spiel the other day up near Marysville about how the cops are sick of scooping us up off the road day after day, as though it causes too much paperwork for them. It's about time they rethinked the whole bloody strategy because personally, the warnings are that pathetic i nearly laugh.