...please don't waste our money by showing the 'put yourself in their shoes' advertisement during the telecast of the MotoGP. Riders don't need to watch it. Cagers (drivers) don't watch motorcycle racing. Try playing the ad during ACA or TT or the evening news, as that appears to be when the lowest intelligent drivers who need the education the most seem to congregate to the television and take everything that's said on it as gospel during those times. i.e. YOUR TARGET DEMOGRAPHIC. p.s. sack your marketing department.