New Dainese ads. Poor taste? They do make a point... but transplant waiting lists aren't exactly the most hilarious context for irony. And the "We prevent bikers from becoming donors" ... I mean, yes we know, and in some cases it's true, but it's by no means absolute. Why not "Dainese: We prevent bitumen grinding away your skin and doing irrepairable nerve and muscle damage! Hooray, go us!" ??