Can anyone tell me why people who ride Harley's wear matching jackets, jumpers etc with the Harley logo on it? I am just curious because after going for a ride with some people yesterday I noticed that all 3 Harley riders had matching jackets, jumpers etc. Upon reflection of this, I noticed more Harley riders on the way home wearing the same get up. I don't often see other riders wearing Honda, Suzuki etc emblazed bike wear to match their bikes so I am just wondering why it is so. If anyone can enlighten me on this social anomaly it would be appreciated. p.s. I am not having a go at Harley riders nor I couldn't care less about what people wear when riding their bikes. It's just an observation that I'm questioning.