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News BMW and Roland Sands To Further Colloborate – Confirms R nineT based Scrambler and Cafe Racer

Discussion in 'Motorcycling News' at netrider.net.au started by NetriderBot, Apr 20, 2015.

  1. The R NineT was one of BMW Motorrad’s biggest success stories last year, becoming the German brands fourth most popular selling bike in 2014. Part of that success is thanks to Roland Sands Design, the California based motorcycle, product and apparel company who played a huge part in the design of the bike.

    Now, in an interview with BMW Motorrad CEO Stephan Schaller, CycleNews has reported that Roland Sands and BMW will work together even more closely going forward. “He creates these wonderful motorcycles in terms of styling and flair, but they actually work, they are functional” said Schaller. “They are not like so many other custom bikes that are just nice to look at, but you wouldn’t want to ride one.”

    He further goes on to say that Roland Sands is also “a great guy, not only in terms of his
    personality, but also from his intellect and his ability to understand motorcycles. And of course with BMW there’s a huge base of potential customers for him to make money from. We have hundreds of thousands of bikes out there being ridden that he can find the right
    way to offer aftermarket parts to.”

    And what will this future collaboration produce? More than likely it will be either an R nineT based Scrambler or Cafe Racer – both of which were confirmed in the interview as coming out within the next year or two.

    In addition to being a part of the design process of the R nineT, Roland Sands also sells a range of bespoke customization pieces for the bike which are available here.


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