I just realised tonight that I don't see any motorbike ads on TV (or hear the radio). I see lots of car, mainly SUV, ads though. Some of those are from manufacturers that make motorbikes too (Honda / Suzuki). Without advertising in the "usual" places, then the advertising would seem to be in places where people are already looking for motorbikes. e.g. magazines. The only reason I can figure they don't advertise motorbikes, is that the monetary return just isn't high enough? Anyone know if there is something more to it?