Jacki Fristacky, the Mayor of inner Melbourne municipality of Yarra, has launched a council campaign to introduce universal 30km/h limits across the area. Speaking to ABC radio presenter Jon Faine, she said that the campaign had universal support from locals, who had enthusiastically embraced the current 40km/h limits now in force across Yarra (reduced from the statewide 50km/h urban limit, and 60 before that). Cr Fristacky said that there is overwhelming research showing that a 30 limit will drastically reduce pedestrian and cyclist death and injury, and she hopes Yarra's lead will be followed by all local governments. Yarra will need to obtain Vicroads approval to change limits on arterial roads through Yarra but Fristacky does not believe this will be a problem. Even lower limits may be considered in the future.