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Ride To Live

Ride To Live, NSW Campaign

  1. It's reinforcing basic lane positioning, which is not a bad thing...

  2. And recognition of hazards and slowing down for them, another not a bad thing :)
  3. Clever adds. Surely they could find more than one soundtrack though
  4. Sensible adds, should have more, and more directed to drivers, especially one on indicating.
  5. I do find these ads actually make sense haha
  6. I like how it puts it all into perspective
  7. There's also a pretty good website too:


    I reckon it's a pretty good campaign. Well done whoever